My Story
Hi, I'm David, founder of Retail Geek Ltd.
I've spent years working inside some of the UK's biggest retailers — B&Q, Next, ASDA, Sainsbury's, Co-op, and Wickes. I've seen first-hand exactly how the big chains use customer data and loyalty schemes to keep people coming back week after week.
Then in 2009 I opened my own independent milkshake and smoothie shop — Shakes 2GO. Suddenly I was on the other side of the fence. I wanted the same loyalty tools the big chains used. I got quoted over £10,000. For a small independent shop, that was simply impossible.
That experience stuck with me. The big chains had every advantage — and independents like me were left to manage with stamp cards and hope. There had to be a better way.
and former owner of Shakes 2GO.
Our Mission
The big chains have spent millions building customer loyalty programmes that keep people coming back. Independent retailers deserve the same — without the million pound budget. Retail Geek exists to level that playing field.
I've Been Where You Are
I know what it's like to watch customers walk out the door and have no way to reach them again. I know the frustration of spending money on Facebook ads to reach people who've already bought from you — because you don't own your own customer data.
I built Retail Geek because independent retailers work too hard to be losing customers to the big chains. You deserve the same tools. Now you've got them.
where the Retail Geek story began.
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