My Story
In 2009 I opened my own shop. Shakes 2GO. Milkshakes and smoothies in Cheltenham.
I'd spent years inside B&Q, Next, ASDA, Sainsbury's, the Co-op and Wickes. I knew exactly how the big chains used customer data and loyalty to keep people coming back. I'd seen it working from the inside.
So I wanted the same tools for my own shop.
The quote came back at over £10,000.
For a small independent that wasn't just expensive. It was a flat no. So I did what most independents do. Paper stamp cards. Hope. Nothing else.
That quote stayed with me for years. Because nothing changed. The big chains kept getting smarter and independents kept getting left behind.
So eventually I built the alternative.
and former owner of Shakes 2GO.
Our Mission
Tesco didn't build a loyalty programme because it was a nice idea. They built it because it works. It keeps customers coming back. It tells them exactly who their best customers are. It lets them market directly to people who've already bought from them.
Independent retailers deserve exactly the same weapons. Without the million pound price tag.
That's what Retail Geek exists to do.
I've Been Where You Are
You watch good customers come in once or twice. Then they stop. You don't know why. You don't know who they are. You have no way to reach them.
So you spend money on Facebook ads trying to find new customers. Meanwhile the ones who already like you are drifting away to somewhere more convenient.
That's not a marketing problem. It's a data problem.
You don't own your customer relationships. You have no way to talk to them directly. No way to bring them back when things go quiet.
That's exactly where I was with Shakes 2GO. And it's why I built Retail Geek.
where the Retail Geek story began.
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